Case Study: 'Chups

View their full site at 

View their full site at 

Company Bio

The idea for ‘Chups was born out of a fateful night of grilling! Feeling adventuresome, Matt searched the fridge for something tasty to pair with fresh turkey burgers. Something new and different from the usual condiments. A bowl of cherries looked lonely and intriguing, and he had an idea–why not make the cherries into ketchup?

So he did. And it was delicious! Matt and Kori talked about the cherry ketchup for months. They started researching. They discovered that fruit ketchup is not an original idea but one steeped in history and long forgotten in today’s commercial condiment market. But it dawned on them that America’s favorite condiment has lost its cool.


When their home kitchen-based business began to grow, they realized that their website was holding them back. Matt and Kori had been operating their basic site in almost two separate ways by using Shopify for selling and receiving payment for their delicious wares, and WordPress for blogging about and storing all of their recipes.

Eventually, they began noticing that their old site had limited functionality, hurt their SEO (and thus, sales) and was too complicated to operate. Before long, Matt and Kori were spending almost as much time fiddling with their website as they were making their beloved, industry disrupting ketchup, which simply wasn’t working for them. What’s more is that they both have an eye for design and understand the importance of good branding, something they couldn’t get to shine through on their website by themselves. Ultimately, they felt like their site was falling short of communicating their story and showcasing their delicious ketchups.


Compass put us in the driver seat to manage our own content and product inventory!
— Kori

Matt and Kori’s dissatisfaction with their current site led them to us. As always, they received a dedicated Compass project manager to wrangle every aspect of their process and to spearhead a rethinking of their content strategy. During the initial discovery phase, Matt and Kori made it clear that the website of their dreams was one that used many of the big, beautiful, professionally photographed products.

After uncovering every dream, wish, and expectation for their site, we understood Matt and Kori’s design preferences, and were able to move onto the next part of our process: pairing them with the perfect web designer for their project. After a quick kick-off call to put Matt and Kori in direct contact with their designer, their website was on its way.

Their new site involved setting up their e-commerce functionality with Squarespace instead of Shopify because it let us merge the blog element that was once running through WordPress into the same Squarespace site. Everything they needed was now all in one place, maximizing both the ease of use (good bye to the days of Matt and Kori spending more time online than in the kitchen!) and cohesiveness — their site finally felt like one integrated site rather than a meeting place for different elements.

Another reason that Squarespace was the best choice for Matt and Kori is because Squarespace has several themes that are dedicated to showcasing stunning photography, a central element of their new site. After just five weeks and $3,000, Matt and Kori’s new site was complete.

Once their site was live, we documented some common processes for Matt and Kori. These showed them how to add recipes and blog posts and how to manage their inventory and payments through to their new Squarespace site. This way, Matt and Kori had all the information they needed in an easily digestible format to hit the ground running with their new site all on their own.

Team Compass